Production

Curate Media Group (CMG) is a brand centric, digital marketing company which develops and implements marketing campaigns to engage a targeted audience, resulting in growth both quantitatively and qualitatively. The service includes; production, post production, social and traditional media management and analytical data reporting in a full circle, external service.
CMG assists industry leaders in the modern day marketing model, which has a proven track record of engagement, driving product sales and digital branding with new, existing and go to market clients.
The CMG service starts with brainstorming & storyboarding; aimed at understanding all requirements from founders and stakeholders. This introductory period will identify the platforms, channels and advertising ideas which will best fit the digital expression of the brand. A detailed timeline will be presented, approved and implemented with our Production and Post-Production teams.
Production

Production focuses on video, photo and audio content, using influential talent and/or cast in alignment with the digital brand. The production teams work in collaboration with the client to best fit the campaign, which will be developed in an allocated period of time and submitted to stakeholders.

Post-production

Post-production focuses on editing content to best fit the platforms chosen in alignment to the digital brand. This includes the lead campaign photo/videos, segmented campaign photo/videos and platform centric photo/videos which are all designed to fit the requirements of the platforms chosen for distribution. Upon the post production team finishing and then approving the content with stakeholders, the content is delivered to either Google Drive or Dropbox, where both parties can view, edit and discuss internally & externally.

Implementation

Implementation of the campaign is where value is generated. The CMG team have the industry expertise in digital formatting of content on every social & traditional platform available to the Australian and International markets. To clarify, the team delivers platform formatting, generic advertisement and paid advertisement to best benefit the digital brand. This process is repetitive, with retargeting of audiences over a minimum of 90 days, using the analytical data received to best understand the market and engage audiences resulting in growth.

Analytical data

Analytical data is recorded, documented and submitted to the client. Clients prioritise this data set to best understand their product cycle, marketing campaigns and audience engagement, with guidance from CMG on the information required by stakeholders to understand their campaign. The data is usually recorded over a 7 day period, but individual client requests have asked for this to be extended for their campaign.

 

Profiler Video: Expert/ Professor / Doctor

 

 

 

Key Note Speakers example video:

Medical Conference 2

 

 

 

Company Training Video:

Science Skincare